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地圖+地圖創意遊戲 (附行旅世界地圖包)
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Global Business Today(10版)

Global

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訂購需時10-14天
9781259921841
Charles W. L. Hill
華泰文化
2017年5月19日
413.00  元
HK$ 392.35
省下 $20.65
 
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ISBN:9781259921841
  • 叢書系列:國際企業管理
  • 規格:平裝 / 525頁 / 普通級
    國際企業管理


  • 商業理財 > 管理與領導 > 管理學











      1.For the undergraduate or MBA level course of International Business where a concise paperback is desired.?



      2.Features an analytical (as opposed to a descriptive) approach to the course and is known for having practical applications.



      3.The text is influenced by each of the authors?extensive global consulting experience?for Fortune 500 companies.





    PART I: INTRODUCTION AND OVERVIEW

    Ch 1 Globalization



    PART II: NATIONAL DIFFERENCES

    Ch 2 National Differences in Political, Economic, and Legal Systems

    Ch 3 National Differences in Economic Development

    Ch 4 Differences in Culture

    Ch 5 Ethics, Corporate Social Responsibility, and Sustainability



    PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT

    Ch 6 International Trade Theory

    Ch 7 Government Policy and International Trade

    Ch 8 Foreign Direct Investment

    Ch 9 Regional Economic Integration



    PART IV: THE GLOBAL MONETARY SYSTEM

    Ch10 The Foreign Exchange Market

    Ch11 The International Monetary System



    PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS

    Ch12 The Strategy of International Business

    Ch13 Entering Foreign Markets



    PART VI: INTERNATIONAL BUSINESS FUNCTIONS

    Ch14 Exporting, Importing, and Countertrade

    Ch15 Global Production and Supply Chain Management

    Ch16 Global Marketing and Research and Development

    Ch17 Global Human Resource Management




    其 他 著 作
    1. 策略管理(12版)
    2. Global Business Today(9版)
    3. 策略管理(第十版) Hill/ Theory of Strategic Management 10/e
    4. Theory of Strategic Management 10/E
    5. Theory of Strategic Management with Cases /10/E
    6. Strategic Management Essentials(3版)
    7. Global Business Today (Paperback) (5th ed)