PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY



Section A: Introduction and Overview

Ch 1 What Is Strategy and Why Is It Important?

Ch 2 Charting a Companys Direction: Its Vision, Mission, Objectives, and Strategy



Section B: Core Concepts and Analytical Tools

Ch 3 Evaluating a Companys External Environment

Ch 4 Evaluating a Companys Resources, Capabilities, and Competitiveness



Section C: Crafting a Strategy

Ch 5 The Five Generic Competitive Strategies

Ch 6 Strengthening a Companys Competitive Position: Strategic Moves, Timing, and Scope of Operations

Ch 7 Strategies for Competing in International Markets

Ch 8 Corporate Strategy: Diversification and the Multibusiness Company

Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy



Section D: Executing the Strategy

Ch10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure

Ch11 Managing Internal Operations: Actions that Promote Good Strategy Execution

Ch12 Corporate Culture and Leadership: Keys to Good Strategy Execution



PART II: CASES IN CRAFTING AND EXECUTING STRATEGY