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Understanding Business(12版)

Understanding

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訂購需時10-14天
9781260092332
William G. Nickels,James M. McHugh,Susan M. McHugh
華泰文化
2018年5月16日
440.00  元
HK$ 418  






ISBN:9781260092332
  • 叢書系列:企業概論
  • 規格:平裝 / 641頁 / 21.6 x 27.7 x 2.1 cm / 普通級
    企業概論


  • 商業理財 > 管理與領導 > 管理學











      1.Enhances your Teaching--The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs.



      2.Accessible to All--This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability.


     





    PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS

    Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment

    Ch 2 Understanding Economics and How It Affects Business

    Ch 3 Doing Business in Global Markets

    Ch 4 Demanding Ethical and Socially Responsible Behavior



    PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS

    Ch 5 How to Form a Business

    Ch 6 Entrepreneurship and Starting a Small Business



    PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS

    Ch 7 Management and Leadership

    Ch 8 Structuring Organizations for Today’s Challenges

    Ch 9 Production and Operations Management



    PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES

    Ch10 Motivating Employees

    Ch11 Human Resource Management: Finding and Keeping the Best Employees

    Ch12 Dealing with Union and Employee-Management Issues



    PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS

    Ch13 Marketing: Helping Buyers Buy

    Ch14 Developing and Pricing Goods and Services

    Ch15 Distributing Products

    Ch16 Using Effective Promotions



    PART VI: MANAGING FINANCIAL RESOURCES

    Ch17 Understanding Accounting and Financial Information

    Ch18 Financial Management

    Ch19 Using Securities Markets for Financing and Investing Opportunities

    Ch20 Money, Financial Institutions, and the Federal Reserve




    其 他 著 作
    1. Understanding Business(13版)