1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
2.Give students a real sense of the challenges and opportunities that lay ahead and how they can impact the bottom line.
3.Engage students with student friendly features: Management in Action three part cases, Digital World boxes, Multiple Generations at Work boxes, Social Enterprise boxes, and end-of-chapter cases and experiential exercises
目 錄
PART I: FOUNDATIONS OF MANAGEMENT
Ch 1 Managing and Performing
Ch 2 The External and Internal Environments
Ch 3 Managerial Decision Making
PART II: PLANNING: DELIVERING STRATEGIC VALUE
Ch 4 Planning and Strategic Management
Ch 5 Ethics, Corporate Responsibility, and Sustainability
Ch 6 International Management
Ch 7 Entrepreneurship
PART III: ORGANIZING: BUILDING A DYNAMIC ORGANIZATION
