Description



　　Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.



　　The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.



　　Included Features: •A variety of realistic reading passages

　　•Career-specific dialogues

　　•45 reading and listening comprehension checks

　　•Over 400 vocabulary terms and phrases

　　•Guided speaking and writing exercises

　　•Complete glossary of terms and phrases



　　The Teacher’s book contains a full answer key and audio scripts.



　　The audio CDs contain all recorded material.

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