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比利戰爭【完整新譯本】
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會展實用英語(讀寫篇)

會展實用英語(讀寫篇)

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9789577356994
會展實用英語編委會
崧燁文化
2019年4月19日
183.00  元
HK$ 164.7
省下 $18.3
 
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ISBN:9789577356994
  • 叢書系列:YT(旅遊教育)
  • 規格:平裝 / 324頁 / 17 x 23 x 1.62 cm / 普通級 / 單色印刷 / 初版
  • 出版地:台灣
    YT(旅遊教育)


  • 語言學習 > 英語 > 商務會話











      《會展實用英語》分為讀寫篇和聽說篇。本套教材的編寫宗旨如下:透過介紹歐美會展業的先進理念和實踐經驗,結合會展業的各個部門和整個工作流程,深化聽、說、讀、寫、譯等英語語言技巧訓練,幫助會展從業人員熟悉英語國家綜合文化知識和國際會展業的背景知識,提高會展從業人員用英語進行會展管理與服務的交際能力。針對實際工作需求,按照國際會展流程,透過大量練習,幫助工作人員和會展從業人員進一步擴大詞彙量,掌握綜合運用語言的能力,更好地開展國際會展業務。



      本書?容涉及會展業和世博會概況、會展策劃、會展融資、會展營銷、談判、物流、展臺搭建、會展訊息管理、會展餐飲服務、會展財務、出展管理、展覽現場管理、安保與風險管理、會前會後旅遊、會展評估、會展問題與投訴處理等領域。



      本書的每章包括三個部分:第一部分是閱讀訓練,第二部分是案例分析,第三部分是公文寫作。閱讀訓練部分圍繞一篇介紹理念和業務的課文,設置了熱身練習、課前提問、核心語言點講解、小組討論、寫作練習、翻譯等小模塊。案例分析部分以一篇與課文相關的案例為引子,向學生提出實際工作中會出現的問題,引導學生思考並找出解決辦法。公文寫作部分所選的公文類型都是與會展工作密切相關的。除了對範例進行註解,列出該類型公文的寫作要點外,還設計了「自己動手做」的模塊供讀者練習掌握。

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    前言



    Chapter 1 The MICE Industry and the World Expo 會展業和世博會

    Section A Reading Assignment?????? 11

    What Is MICE???????? 12

    Section B Case Study?????? 19

    Types of Meetings?? 20

    Section C Format Writing??????? 21

    Exhibition Manuals 會展指南??????? 21



    Chapter 2 MICE Planning 會展策劃

    Section A Reading Assignment?????? 27

    Who Plans and Holds Meetings????? 28

    Section B Case Study?????? 34

    The Convention Marketing Mix?????? 34

    Section C Format Writing??????? 35

    Business Letters 商業信函???? 35



    Chapter 3 Event Sponsorship 會展融資

    Section A Reading Assignment?????? 47

    Identifying Potential Sponsors 47

    Section B Case Study?????? 56

    Sponsorship of ICT 2002 56

    Section C Format Writing??????? 64

    Part 1 Visiting Card 名片?????? 64

    Part 2 Memo 內部通知? 66



    Chapter 4 Event Marketing 會展營銷

    Section A Reading Assignment?????? 71

    Online Event Marketing?? 72

    Section B Case Study?????? 78

    Clever E-mail?? 78

    Section C Format Writing??????? 79

    Part 1 Invitation Letter 邀請信?????? 79

    Part 2 Invitation Card 邀請卡 84

    Part 3 Acceptance and Regret 回帖與辭謝??? 86



    Chapter 5 Negotiations 談判

    Section A Reading Assignment?????? 89

    Negotiating Tactics? 89

    Section B Case Study?????? 98

    To Be a Skilled Negotiator?????? 98

    Section C Format Writing??????? 100

    Contract 合約 100



    Chapter 6 Logistics 物流

    Section A Reading Assignment?????? 111

    The Logistics Value-Added Process??????? 111

    Section B Case Study?????? 118

    Event Shipping Services? 119

    Section C Format Writing??????? 120

    Bill of Lading 提單??????? 120

    Invoice發票?? 121

    Application Form For Cargo Transportation Insurance貨物運輸保險投保單?????? 122

    Declaration Form報關單??????? 125

    Certificate of Origin產地證明書??? 131



    Chapter 7 Exhibit Space Preparation and Decoration 展臺搭建

    Section A Reading Assignment?????? 137

    Key Factors for Successful Events?? 137

    Section B Case Study?????? 144

    Theme Building of the Event?? 145

    Section C Format Writing??????? 146

    Part 1 Notice 通告? 146

    Part 2 Leaflet 傳單 149



    Chapter 8 Event Information Management 會展資訊管理

    Section A Reading Assignment?????? 155

    The Guest Package System????? 156

    Section B Case Study?????? 162

    Stages of IT Implementation??? 162

    Section C Format Writing??????? 164

    E-mail 電子郵件??? 164



    Chapter 9 Food and Beverage Service 會展餐飲服務

    Section A Reading Assignment?????? 167

    Banquet Room Reservation, Assignment and Setup??????? 168

    Section B Case Study?????? 182

    Dining Service Styles and Procedures????? 182

    Section C Format Writing??????? 184

    Function Sheet 餐飲服務訂單?????? 184



    Chapter 10 Event Finance 會展財務

    Section A Reading Assignment?????? 189

    Successful Budgeting????? 189

    Section B Case Study?????? 198

    The Budget for the ASEM 2000 Conference?? 198

    Section C Format Writing??????? 200

    Financial Statements—Balance Sheet 財務報表——收支平衡表??????? 200



    Chapter 11 Overseas Exhibition 出展管理

    Section A Reading Assignment?????? 209

    Shipment, Insurance and Stand??????? 209

    Section B Case Study?????? 218

    Show Rules and Regulations Concerning the Exhibitors 218

    Section C Format Writing??????? 223

    Reservation Fax預訂傳真????? 224



    Chapter 12 Event Management 展覽現場管理

    Section A Reading Assignment?????? 227

    All for the Big Day? 228

    Section B Case Study?????? 236

    Wi-Fi Success at a Film Festival?????? 236

    Section C Format Writing??????? 243

    Opening Address 開幕致辭?? 243



    Chapter 13 Security, Safety and Risk Management 安保與風險管理

    Section A Reading Assignment?????? 251

    Handling Hazards that Might Arise? 252

    Section B Case Study?????? 260

    The First Theft at the Kongju National Museum????? 260

    Section C Format Writing??????? 262

    Safety Requirements of Science Fair Rules 科技展覽會安全規章??????? 262



    Chapter 14 Pre-Post Convention Tours 會前會後旅遊

    Section A Reading Assignment?????? 269

    Tour Proposals 269

    Section B Case Study?????? 275

    Section C Format Writing??????? 277

    Post-meeting Tours Itinerary 會後旅遊路線? 277



    Chapter 15 Event Evaluation 會展評估

    Section A Reading Assignment?????? 283

    Event Evaluation Approaches? 284

    Section B Case Study?????? 291

    Follow up on the Japanese Propaganda Exhibition in Perkins 291

    Section C Format Writing??????? 292

    Evaluation Meeting and Report 評估會議和評估報告 292



    Chapter 16 Handling Problems and Complaints 會展問題與投訴處理

    Section A Reading Assignment?????? 299

    Handling Problems and Complaints 300

    Section B Case Study?????? 307

    ABC Convention Corporation Guest Satisfaction Questionnaire????? 307

    Section C Format Writing??????? 314

    Reply to a Guest Complaint 回覆投訴信?????? 314

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