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Strategic Management: An Integrated Approach, Theory & Cases(Original)

Strategic

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訂購需時10-14天
9781305502277
Charles W. L. Hill,Melissa A Schilling,Gareth R. Jones
華泰文化
2016年4月01日
493.00  元
HK$ 468.35
省下 $24.65
 
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ISBN:9781305502277
  • 叢書系列:策略管理
  • 規格:精裝 / 676頁 / 21 x 26 x 9.46 cm / 普通級 / 全彩印刷 / 12版
  • 出版地:台灣
    策略管理


  • [ 尚未分類 ]











      This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Indias Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.


     





    PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

    Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

    Ch 2 External Analysis: The Identification of Opportunities and Threats



    PART II: THE NATURE OF COMPETITIVE ADVANTAGE

    Ch 3 Internal Analysis: Resources and Competitive Advantage

    Ch 4 Competitive Advantage Through Functional-Level Strategies



    PART III: STRATEGIES

    Ch 5 Business-Level Strategy

    Ch 6 Business-Level Strategy and the Industry Environment.

    Ch 7 Strategy and Technology

    Ch 8 Strategy in the Global Environment

    Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

    Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



    PART IV: IMPLEMENTING STRATEGY

    Ch11 Corporate, Governance, Social Responsibility and Ethics

    Ch12 Implementing Strategy through Organization



    PART V: CASES IN STRATEGIC MANAGEMENT




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