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折優惠:HK$69.6
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Managerial Economics: Applications, Strategies and Tactics(Original)
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沒有庫存 訂購需時10-14天
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9781305506381 | |
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James R. McGuigan,R. Charles Moyer,Frederick H.deB. Harris | |
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華泰文化 | |
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2017年4月01日
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483.00 元
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HK$ 483
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詳 細 資 料
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ISBN:9781305506381叢書系列:管理經濟學規格:精裝 / 689頁 / 21 x 26 x 9.65 cm / 普通級 / 雙色印刷 / 14版出版地:台灣 管理經濟學
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分 類
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專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學 |
同 類 書 推 薦
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內 容 簡 介
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Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
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目 錄
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PART I: INTRODUCTION
Ch 1 Introduction and Goals of the Firm
Ch 2 Fundamental Economic Concepts
PART II: DEMAND AND FORECASTING
Ch 3 Demand Analysis
Ch 4 Estimating Demand
Ch 5 Business and Economic Forecasting
Ch 6 Managing in the Global Economy
PART III: PRODUCTION AND COST
Ch 7 Production Economics
7B Production Economics of Renewable and Exhaustible Natural Resources
Ch 8 Cost Analysis
Ch 9 Applications of Cost Theory
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS
Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch11 Price and Output Determination: Monopoly and Dominant Firms
Ch12 Price and Output Determination: Oligopoly
Ch13 Best-Practice Tactics: Game Theory
13A Entry Deterrence and Accommodation Games
Ch14 Pricing Techniques and Analysis
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION
Ch15 Contracting, Governance, and Organizational Form
15A Auction Design and Information Economics
Ch16 Government Regulation
Ch17 Long-Term Investment Analysis
APPENDIX A: The Time Value of Money
APPENDIX B: Tables
APPENDIX C: Differential Calculus Techniques in Management
APPENDIX D: Check Answers to Selected End-of-Chapter Exercises
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書 評
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