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格雷的五十道陰影I:調教(電影封面版)
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Managerial Economics: Applications, Strategies and Tactics(Original)

Managerial

沒有庫存
訂購需時10-14天
9781305506381
James R. McGuigan,R. Charles Moyer,Frederick H.deB. Harris
華泰文化
2017年4月01日
483.00  元
HK$ 458.85  

 $24.15





ISBN:9781305506381
  • 叢書系列:管理經濟學
  • 規格:精裝 / 689頁 / 21 x 26 x 9.65 cm / 普通級 / 雙色印刷 / 14版
  • 出版地:台灣
    管理經濟學


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.


     





    PART I: INTRODUCTION

    Ch 1 Introduction and Goals of the Firm

    Ch 2 Fundamental Economic Concepts



    PART II: DEMAND AND FORECASTING

    Ch 3 Demand Analysis

    Ch 4 Estimating Demand

    Ch 5 Business and Economic Forecasting

    Ch 6 Managing in the Global Economy



    PART III: PRODUCTION AND COST

    Ch 7 Production Economics

    7B Production Economics of Renewable and Exhaustible Natural Resources

    Ch 8 Cost Analysis

    Ch 9 Applications of Cost Theory



    PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS

    Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition

    Ch11 Price and Output Determination: Monopoly and Dominant Firms

    Ch12 Price and Output Determination: Oligopoly

    Ch13 Best-Practice Tactics: Game Theory

    13A Entry Deterrence and Accommodation Games

    Ch14 Pricing Techniques and Analysis



    PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION

    Ch15 Contracting, Governance, and Organizational Form

    15A Auction Design and Information Economics

    Ch16 Government Regulation

    Ch17 Long-Term Investment Analysis

    APPENDIX A: The Time Value of Money

    APPENDIX B: Tables

    APPENDIX C: Differential Calculus Techniques in Management

    APPENDIX D: Check Answers to Selected End-of-Chapter Exercises




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