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Strategic Management of Technological Innovation (6版)

Strategic

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訂購需時10-14天
9781260565799
Melissa A. Schilling
華泰文化
2019年6月14日
400.00  元
HK$ 380
省下 $20
 
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ISBN:9781260565799
  • 叢書系列:科技管理
  • 規格:平裝 / 346頁 / 18.5 x 23.2 x 1.73 cm / 普通級 / 單色印刷 / 6版
  • 出版地:台灣
    科技管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.? It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.? It is designed to be a primary text for courses in strategic management and innovation and new product development.? It is written with the needs of both business students and engineering students.


     





    Ch 1 Introduction



    PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION


    Ch 2 Sources of Innovation

    Ch 3 Types and Patterns of Innovation

    Ch 4 Standards Battles, Modularity, and Platform Dominance

    Ch 5 Timing of Entry



    PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY

    Ch 6 Defining the Organization’s Strategic Direction

    Ch 7 Choosing Innovation Projects

    Ch 8 Collaboration Strategies

    Ch 9 Protecting Innovation



    PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY

    Ch10 Organizing for Innovation

    Ch11 Managing the New Product Development Process

    Ch12 Managing New Product Development Teams

    Ch13 Crafting a Deployment Strategy




    其 他 著 作
    1. 科技創新管理(5版)
    2. Strategic Management of Technological Innovation(5版)