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E-Commerce 2019:Business. Technology. Society.(GE)(15版)

E-Commerce

沒有庫存
訂購需時10-14天
9781292303178
Kenneth C. Laudon,Carol Guercio Traver
華泰文化
2019年8月08日
467.00  元
HK$ 443.65  






ISBN:9781292303178
  • 叢書系列:電子商務
  • 規格:平裝 / 912頁 / 20.4 x 25.4 x 2.8 cm / 普通級 / 雙色印刷 / 15版
  • 出版地:台灣
    電子商務


  • [ 尚未分類 ]











      The most up-to-date, comprehensive overview of e-commerce today



      Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financiThe most up-to-date, comprehensive overview of e-commerce today



      Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.al data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.


     





    Ch 1 Introduction to E-commerce

    Ch 2 E-commerce Infrastructure

    Ch 3 Building an E-commerce Presence

    Ch 4 E-commerce Security and Payment Systems

    Ch 5 E-commerce Business Strategines

    Ch 6 E-commerce Marketing and Advertising

    Ch 7 Social, Mobile, and Local Marketing

    Ch 8 Ethics, Law, and E-commerce

    Ch 9 Online Media

    Ch10 Online Communities

    Ch11 E-commerce Retail and Services

    Ch12 B2B E-commerce




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