Ch 1 Managers, Profits, and Markets

Ch 2 Demand, Supply, and Market Equilibrium

Ch 3 Marginal Analysis for Optimal Decisions

Ch 4 Basic Estimation Techniques

Ch 5 Theory of Consumer Behavior

Ch 6 Elasticity and Demand

Ch 7 Demand Estimation and Forecasting

Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms

Ch 8 Production and Cost in the Short Run

Ch 9 Production and Cost in the Long Run

Ch10 Production and Cost Estimation

Online Appendix 2 Linear Programming

Ch11 Managerial Decisions in Competitive Markets

Ch12 Managerial Decisions for Firms with Market Power

Ch13 Strategic Decision Making in Oligopoly Markets

Ch14 Advanced Pricing Techniques

Online Appendix 3 Pricing Multiple Products Related in Production

Ch15 Decisions under Risk and Uncertainty

Ch16 Government Regulation of Business

Web Ch 1 The Investment Decision