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Managerial Economics:Foundations of Business Analysis and Strategy(13版)

Managerial

沒有庫存
訂購需時10-14天
9781260565546
Christopher R. Thomas,S. Charles Maurice
華泰文化
2019年12月05日
427.00  元
HK$ 405.65
省下 $21.35
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781260565546
  • 規格:平裝 / 726頁 / 20.3 x 23.2 x 2.4 cm / 普通級 / 雙色印刷 / 13版
  • 出版地:台灣


  • 專業/教科書/政府出版品 > 財經類 > 經濟 > 經濟學原理











      Thomas and Maurices goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background.


     





    Ch 1 Managers, Profits, and Markets

    Ch 2 Demand, Supply, and Market Equilibrium

    Ch 3 Marginal Analysis for Optimal Decisions

    Ch 4 Basic Estimation Techniques

    Ch 5 Theory of Consumer Behavior

    Ch 6 Elasticity and Demand

    Ch 7 Demand Estimation and Forecasting

    Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms

    Ch 8 Production and Cost in the Short Run

    Ch 9 Production and Cost in the Long Run

    Ch10 Production and Cost Estimation

    Online Appendix 2 Linear Programming

    Ch11 Managerial Decisions in Competitive Markets

    Ch12 Managerial Decisions for Firms with Market Power

    Ch13 Strategic Decision Making in Oligopoly Markets

    Ch14 Advanced Pricing Techniques

    Online Appendix 3 Pricing Multiple Products Related in Production

    Ch15 Decisions under Risk and Uncertainty

    Ch16 Government Regulation of Business

    Web Ch 1 The Investment Decision




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