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格雷的五十道陰影I:調教(電影封面版)
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Consumer Behavior:Buying, Having, and Being(13版)

Consumer

沒有庫存
訂購需時10-14天
9781292318103
Michael R. Solomon
華泰文化
2019年12月11日
473.00  元
HK$ 449.35  






ISBN:9781292318103
  • 規格:平裝 / 640頁 / 21.7 x 27.6 x 2 cm / 普通級 / 全彩印刷 / 13版
  • 出版地:台灣


  • 專業/教科書/政府出版品 > 管理類 > 行銷 > 消費者行為











      Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the latest marketing trends-increase in ``artisanal products, moving away from ``gender binarism, and evolving trends in fitness-that impact consumer behavior. The text explores and emphasizes how various factors influence consumption patterns, including cultural dynamics, gender roles, and ethics.



      The Thirteenth edition marries a strong theoretical foundation with practical insights into the everyday practice of marketing, reinforced by Discuss and Apply questions at the end of each chapter. New and updated features include:



      1.Marketing Opportunity boxes that highlight the fascinating ways in which organizations have capitalized on marketing opportunities to generate large profits.



      2.Consumer Behavior Challenge problems at the end of every chapter present students with current scenarios that marketers are dealing with. Students can work individually, in groups, or in a class discussion to talk through possible solutions to these challenges.



      3.End-of-Chapter Case Studies that examine companies across the globe, helping students see the practical applications of consumer behavior. The cases reference breands that students know and love-LOreal Paris, KitKat, TOMS, KonMari, Lush, etc.



      4.Appendix: Research Methods that summarizes an array of methodologies to help students understand that there is more than on way to approach a challenging problem.



      Also available for purchase is MyLab Marketing, an optional suite of course-management and assessment tools that allows instructors to set and deliver courses online. The MyLab includes brief essays on consumer behavior research by professors.


     





    PART I: FOUNDATIONS OF CONSUMER BEHAVIOR

    Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior

    Ch 2 Consumer Well-Being



    PART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

    Ch 3 Perception

    Ch 4 Learning and Memory

    Ch 5 Motivation and Affect

    Ch 6 The Self: Mind, Gender, and Body

    Ch 7 Personality, Lifestyles, and Values



    PART III: CHOOSING AND USING PRODUCTS?

    Ch 8 Attitudes and Persuasive Communications

    Ch 9 Decision Making

    Ch10 Buying, Using, and Disposing



    PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

    Ch11 Group Influences and Social Media

    Ch12 Income and Social Class

    Ch13 Subcultures

    Ch14 Culture




    其 他 著 作
    1. Better Business(GE)(5版)
    2. Consumer Behavior: Buying, Having, and Being(12版)
    3. Better Business (GE) (4版)
    4. Better Business (PNIE) 3/E
    5. Better Business(2版)