1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
2. Emphasis on companys strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
3. Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
目 錄
PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Companys Direction
Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Companys External Environment
Ch 4 Evaluating a Companys Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Companys Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
