Students preparing to succeed in todays workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.
Taking a case-based approach and maintaining a unique focus on credibility, Business Communication: Developing Leaders for a Networked World, Fourth Edition better positions students to understand the essentials of efficient and effective business communication.
目 錄
PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility
PART Ⅱ: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Global Communication and Diversity
PART Ⅲ: PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 Email and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication
PART Ⅳ: TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages
Part V: Reports and Presentations
Ch12 Research and Business Proposals and Planning for Business Reports
Ch13 Completing Business Proposals and Business Reports
