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格雷的五十道陰影I:調教(電影封面版)
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Business Communication: Developing Leaders for a Networked World (4版)

Business

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訂購需時10-14天
9781260571356
Peter W. Cardon
華泰文化
2020年6月12日
427.00  元
HK$ 405.65
省下 $21.35
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781260571356
  • 叢書系列:商業溝通
  • 規格:平裝 / 574頁 / 21.5 x 27.4 x 2 cm / 普通級 / 全彩印刷 / 4版
  • 出版地:台灣
    商業溝通


  • [ 尚未分類 ]











      Students preparing to succeed in todays workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.



      Taking a case-based approach and maintaining a unique focus on credibility, Business Communication: Developing Leaders for a Networked World, Fourth Edition better positions students to understand the essentials of efficient and effective business communication.


     





    PART I: INTRODUCTION TO BUSINESS COMMUNICATION

    Ch 1 Establishing Credibility



    PART Ⅱ: PRINCIPLES OF INTERPERSONAL COMMUNICATION

    Ch 2 Interpersonal Communication and Emotional Intelligence

    Ch 3 Team Communication and Difficult Conversations

    Ch 4 Global Communication and Diversity



    PART Ⅲ: PRINCIPLES FOR BUSINESS MESSAGES

    Ch 5 Creating Effective Business Messages

    Ch 6 Improving Readability with Style and Design

    Ch 7 Email and Other Traditional Tools for Business Communication

    Ch 8 Social Media for Business Communication



    PART Ⅳ: TYPES OF BUSINESS MESSAGES

    Ch 9 Routine Business Messages

    Ch10 Persuasive Messages

    Ch11 Bad-News Messages



    Part V: Reports and Presentations

    Ch12 Research and Business Proposals and Planning for Business Reports

    Ch13 Completing Business Proposals and Business Reports

    Ch14 Planning Presentations

    Ch15 Delivering Presentations

    Ch16 Employment Communications



    APPENDIX A Punctuation, Number Usage, and Grammar

    APPENDIX B Formatting for Letters and Memos




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