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Essentials of MIS (GE)(14版)

Essentials

沒有庫存
訂購需時10-14天
9781292342634
Kenneth C. Laudon,Jane P. Laudon
華泰文化
2020年7月23日
427.00  元
HK$ 405.65
省下 $21.35
 
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ISBN:9781292342634
  • 叢書系列:管理資訊系統
  • 規格:平裝 / 522頁 / 21.7 x 27.7 x 2.61 cm / 普通級 / 全彩印刷 / 14版
  • 出版地:台灣
    管理資訊系統


  • [ 尚未分類 ]











      Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.



      The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.


     





    PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

    Ch 1 Business Information Systems in Your Career

    Ch 2 Global E-business and Collaboration

    Ch 3 Achieving Competitive Advantage with Information Systems

    Ch 4 Ethical and Social Issues in Information Systems



    PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

    Ch 5 IT Infrastructure: Hardware and Software

    Ch 6 Foundations of Business Intelligence: Databases and Information Management

    Ch 7 Telecommunications, the Internet, and Wireless Technology

    Ch 8 Securing Information Systems



    PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

    Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

    Ch10 E-commerce: Digital Markets, Digital Goods

    Ch11 Improving Decision Making and Managing Artificial Intelligence



    PART IV: BUILDING AND MANAGING SYSTEMS

    Ch12 Making the Business Case for Information Systems and Managing Projects




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