PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS

Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment

Ch 2 Understanding Economics and How It Affects Business

Ch 3 Doing Business in Global Markets

Ch 4 Demanding Ethical and Socially Responsible Behavior



PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS

Ch 5 How to Form a Business

Ch 6 Entrepreneurship and Starting a Small Business



PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS

Ch 7 Management and Leadership

Ch 8 Structuring Organizations for Todays Challenges

Ch 9 Production and Operations Management



PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES

Ch10 Motivating Employees

Ch11 Human Resource Management: Finding and Keeping the Best Employees

Ch12 Dealing with Employee-Management Issues



PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS

Ch13 Marketing: Helping Buyers Buy

Ch14 Developing and Pricing Goods and Services?

Ch15 Distributing Products

Ch16 Using Effective Promotions



PART VI: MANAGING FINANCIAL RESOURCES

Ch17 Understanding Accounting and Financial Information

Ch18 Financial Management

Ch19 Using Securities Markets for Financing and Investing Opportunities

Ch20 Money, Financial Institutions, and the Federal Reserve