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Understanding Business(13版)

Understanding

沒有庫存
訂購需時10-14天
9781266043222
William G. Nickels,James M. McHugh,Susan M. McHugh
華泰文化
2021年5月24日
453.00  元
HK$ 430.35  






ISBN:9781266043222
  • 叢書系列:企業概論
  • 規格:平裝 / 692頁 / 21.5 x 27.5 x 2.1 cm / 普通級 / 全彩印刷 / 13版
  • 出版地:台灣
    企業概論


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











      The comprehensive, readable, fully updated Gold Standard for Introduction to Business has been thoroughly revised with current examples, case studies and examples from companies around the world. Supported by an expansive, integrated teaching and learning package to support both instructors and students. SmartBook 2.0, Real-world case studies, regularly updated blog site (2-3 times/week!), mini simulations, business plan prep exercises, video library and more available with Connect.



     





    PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS

    Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment

    Ch 2 Understanding Economics and How It Affects Business

    Ch 3 Doing Business in Global Markets

    Ch 4 Demanding Ethical and Socially Responsible Behavior



    PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS

    Ch 5 How to Form a Business

    Ch 6 Entrepreneurship and Starting a Small Business



    PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS

    Ch 7 Management and Leadership

    Ch 8 Structuring Organizations for Todays Challenges

    Ch 9 Production and Operations Management



    PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES

    Ch10 Motivating Employees

    Ch11 Human Resource Management: Finding and Keeping the Best Employees

    Ch12 Dealing with Employee-Management Issues



    PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS

    Ch13 Marketing: Helping Buyers Buy

    Ch14 Developing and Pricing Goods and Services?

    Ch15 Distributing Products

    Ch16 Using Effective Promotions



    PART VI: MANAGING FINANCIAL RESOURCES

    Ch17 Understanding Accounting and Financial Information

    Ch18 Financial Management

    Ch19 Using Securities Markets for Financing and Investing Opportunities

    Ch20 Money, Financial Institutions, and the Federal Reserve




    其 他 著 作
    1. Understanding Business(12版)