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International Business:Environment & Operations(GE)(17版)

International

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訂購需時10-14天
9781292403274
John D. Daniels ,Lee H. Radebaugh ,Daniel P. Sullivan,Reid W. Click
華泰文化
2022年4月01日
460.00  元
HK$ 437  






ISBN:9781292403274
  • 叢書系列:國際企業管理
  • 規格:平裝 / 694頁 / 21.5 x 27.6 x 2.3 cm / 普通級 / 全彩印刷 / 17版
  • 出版地:台灣
    國際企業管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











      With a legacy of nearly half a century, International Business: Environments & Operations insightfully integrates theory and practice to provide students with a meaningful understanding of the dimensions and dynamics that define international business. It enables a comprehensive understanding of the wide-ranging facets of IB through a diversity of perspectives-ranging from the managerial to the institutional, the strategic to the tactical-and is supported by numerous examples of managers and companies around the world.



      This seventeenth edition sustains the books characteristic rigor and practical approach, balancing a focus on current best practices against extensive coverage of contemporary political, economic, and social developments, including all the challenges and opportunities the arise.


     





    PART I: BACKGROUND FOR INTERNATIONAL BUSINESS

    Ch 1 Globalization and International Business



    PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS

    Ch 2 The Culture? Environments Facing Business

    Ch 3 The Political and Legal Environments Facing Business

    Ch 4 The Economic Environments Facing Business

    Ch 5 Globalization and Society



    PART III: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT

    Ch 6 Internation Trade and Factor Mobility Theory

    Ch 7 Governmental Influence on Trade

    Ch 8 Cross-National Cooperation and Agreements



    PART IV: WORLD FINANCIAL ENVIRONMENT

    Ch 9 Global Foreign-Exchange Markets

    Ch10 The Determination of Exchange Rates

    Ch11 Global Capital Markets



    PART V: GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION

    Ch12 The Strategy of international Business

    Ch13 Country Evaluation and Selection

    Ch14 Export and Import

    Ch15 Direct Investment and Collaborative Strategies

    Ch16 The Organization of International Business



    PART VI: MANAGING INTERNATIONAL OPerATIONS

    Ch17 Marketing Globally

    Ch18 Global Operatins and Supply-Chain Management

    Ch19 International Accountiong and Finance Issues

    Ch20 International Human Resource Management




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