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Crafting and Executing Strategy:The Quest for Competitive Advantage: Concepts and Cases(23版)

Crafting

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訂購需時10-14天
9781265028244
Arthur A. Thompson,Margaret A. Peteraf,John E. Gamble,A. J. Strickland III
華泰文化
2022年4月01日
473.00  元
HK$ 473  






ISBN:9781265028244
  • 叢書系列:策略管理
  • 規格:平裝 / 780頁 / 20.1 x 25.2 x 2.6 cm / 普通級 / 全彩印刷 / 23版
  • 出版地:台灣
    策略管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.


     





    PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY

    Section A: Introduction and Overview

    Ch 1 What Is Strategy and Why Is It Important?

    Ch 2 Charting a Companys Direction



    Section B: Core Concepts and Analytical Tools

    Ch 3 Evaluating a Companys External Environment

    Ch 4 Evaluating a Companys Resources, Capabilities, and Competitiveness



    Section C: Crafting a Strategy

    Ch 5 The Five Generic Competitive Strategies

    Ch 6 Strengthening a Companys Competitive Position

    Ch 7 Strategies for Competing in International Markets

    Ch 8 Corporate Strategy

    Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy



    Section D: Executing the Strategy

    Ch10 Building an Organization Capable of Good Strategy Execution

    Ch11 Managing Internal Operations

    Ch12 Corporate Culture and Leadership



    PART II: CASES IN CRAFTING AND EXECUTING STRATEGY




    其 他 著 作
    1. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (22版)