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Managerial Economics and Business Strategy (ISE)(10版)

Managerial

沒有庫存
訂購需時10-14天
9781266071010
Michael R. Baye ,Jeffrey T. Prince
華泰文化
2022年4月01日
440.00  元
HK$ 440  






ISBN:9781266071010
  • 叢書系列:管理經濟學
  • 規格:平裝 / 544頁 / 20.1 x 25.5 x 1.7 cm / 普通級 / 全彩印刷 / 10版
  • 出版地:台灣
    管理經濟學


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      Bayes fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success.


     





    Ch 1 The Fundamentals of Managerial Economics

    Ch 2 Market Forces: Demand and Supply

    Ch 3 Quantitative Demand Analysis

    Ch 4 The Theory of Individual Behavior

    Ch 5 The Production Process and Costs

    Ch 6 The Organization of the Firm

    Ch 7 The Nature of Industry

    Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

    Ch 9 Basic Oligopoly Models

    Ch10 Game Theory: Inside Oligopoly

    Ch11 Pricing Strategies for Firms with Market Power

    Ch12 The Economics of Information

    Module Group A Strategies to Change the Business Environment

    Module Group B Government in the Marketplace

    Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition




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