PART I: THE PUBLIC RELATIONS PROFESSION



Ch 1 Public Relations Today



Ch 2 Careers in Public Relations



Ch 3 The Growth of a Professional



Ch 4 Departments and Firms



Ch 5 Ethics and the Law







PART II: THE PUBLIC RELATIONS PROCESS



Ch 6 Research and Campaign Planning



Ch 7 Communication and Measurement



Ch 8 Public Opinion and Persuasion



Ch 9 Managing Competition, Conflict, and Crisis



Ch10 Reaching Diverse Audiences







PART III: THE PUBLIC RELATIONS TACTICS



Ch11 Traditional Mass Media



Ch12 Online and Social Media



Ch13 Meetings, Events, and Promotions







PART IV: THE AREAS OF PUBLIC RELATIONS PRACTICE



Ch14 Global Public Relations



Ch15 Corporate Public Relations



Ch16 Entertainment, Sports, and Tourissm



Ch17 Covernment and Politics



Ch18 Nonprofit, Health, and Education