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好吃(NO.5+6)套書(共二冊)
  • 定價99.00元
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二樓書籍分類
 
Transnational Management: Text and Cases (4th ed)


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訂購需時10-14天
9780071232289
Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw 
McGraw-Hill/Irwin
2003年9月01日
382.00  元
HK$ 343.8
省下 $38.2
 
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[ 尚未分類 ]









It combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management"s challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
More details please visit the book web site: http://www.mhhe.com/bartlett4e













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