- 定價227.00元
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折優惠：HK$181.6
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Management (PSKEY)(第九版)
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9780618889501 | |
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Griffin | |
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華泰文化 | |
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2007年9月17日
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382.00 元
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HK$ 362.9
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詳
細
資
料
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* 叢書系列：管理學
* 規格：精裝 / 738頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
管理學
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[ 尚未分類 ] |
同
類
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推
薦
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內
容
簡
介
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Known for its cutting edge research and examples, Griffin’s Management has helped hundreds of thousands of students prepare for careers in business. This highly successful program takes a functional approach to the process of management, with a focus on active planning, leading, organizing, and controlling. Ricky Griffin’s straightforward writing style and well-researched in-text examples have made this book uncommonly student-friendly.
The Ninth Edition has been significantly revised to reflect the most recent issues that managers face, with a new and enhanced focus on the service sector, ethics, global management, and information technology. Additionally, the text integrates issues such as the balance of theory and practice and uses examples based on small companies and non-profit organizations to underscore the idea that management is not simply confined to large businesses.
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目
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Ch.1 Managing and the Manager’s Job
Ch.2 Traditional and Contemporary Issues and Challenges
PART II THE ENVIRONMENTAL CONTEXT OF MANAGEMENT
Ch.3 The Environment and Culture of Organizations
Ch.4 The Ethical and Social Environment
Ch.5 The Global Environment
Ch.6 The Multicultural Environment
PART III PLANNING AND DECISION MAKING
Ch.7 Basic Elements of Planning and Decision Making
Ch.8 Managing Strategy and Strategic Planning
Ch.9 Managing Decision Making and Problem Solving
Ch.10 Managing New Venture Formation and Entrepreneurship
PART IV THE ORGANIZING PROCESS
Ch.11 Basic Elements of Organizing
Ch.12 Managing Organization Design
Ch.13 Managing Organization Change and Innovation
Ch.14 Managing Human Resources in Organizations
PART V THE LEADING PROCESS
Ch.15 Basic Elements of Individual Behavior in Organizations
Ch.16 Managing Employee Motivation and Performance
Ch.17 Managing Leadership and Influence Processes
Ch.18 Managing Interpersonal Relations and Communication
Ch.19 Managing Work Groups and Teams
PART VI THE CONTROLLING PROCESS
Ch.20 Basic Elements of Control
Ch.21 Managing Operations, Quality, and Productivity
Ch.22 Managing Information and Information Technology
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