- 定價117.00元
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8
折優惠：HK$93.6
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Mass Communication Theory: Foundations, Ferment, and Future 5/e
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沒有庫存
訂購需時10-14天
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9780495567066 | |
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Baran | |
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華泰文化 | |
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2008年10月01日
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340.00 元
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HK$ 323
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詳
細
資
料
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* 叢書系列：行銷其他
* 規格：平裝 / 400頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
行銷其他
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內
容
簡
介
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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.
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