庫存狀況
「香港二樓書店」讓您 愛上二樓●愛上書
我的購物車 加入會員 會員中心 常見問題 首頁
「香港二樓書店」邁向第一華人書店
登入 客戶評價 whatsapp 常見問題 加入會員 會員專區 現貨書籍 現貨書籍 購物流程 運費計算 我的購物車 聯絡我們 返回首頁
香港二樓書店 > 今日好書推介
二樓書籍分類
 
Market-Based Management: Strategies for Growing Customer Value and Profitability 5/e

Market-Based

沒有庫存
訂購需時10-14天
9780138133962
Best
華泰文化
2008年10月01日
373.00  元
HK$ 354.35  







* 叢書系列:行銷策略
* 規格:平裝 / 544頁 / 普級 / 單色印刷 / 初版
* 出版地:台灣


行銷策略


[ 尚未分類 ]









The objective of Market-Based Management is to go beyond theory to provide readers with the necessary tools to use the marketing concepts presented in Market-Based Management.The Marketing Performance Tools allow users of Market-Based Management the opportunity:

To apply concepts and tools posed in the Marketing Performance Tools.
To learn experientially by changing input values to see how different situations impact performance.
To perform their own analysis by replacing the given data with their own data.

NEW Features

Expanded and new coverage – A special effort was made to make sure this text covers the most current topics relevant to market-based management. For example: This new edition includes more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

MBM is used in over 160 MBA programs such as Columbia, Dartmouth, Michigan, Northwestern, Stanford, Texas, UCLA, USC, Wharton and major corporations such as 3M, Dow, Dow Corning, DuPont, HP, ICI, Invitrogen, Sprint, Textron, Telstra and many others.

The Marketing Performance Tools presented on www.rogerjbest.com/mbm5/ are a major benefit to users of MBM.




其 他 著 作