- 定價93.00元
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折優惠：HK$74.4
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Market-Based Management: Strategies for Growing Customer Value and Profitability 5/e
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沒有庫存
訂購需時10-14天
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9780138133962 | |
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Best | |
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華泰文化 | |
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2008年10月01日
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373.00 元
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HK$ 354.35
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詳
細
資
料
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* 叢書系列：行銷策略
* 規格：平裝 / 544頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
行銷策略
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推
薦
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內
容
簡
介
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The objective of Market-Based Management is to go beyond theory to provide readers with the necessary tools to use the marketing concepts presented in Market-Based Management.The Marketing Performance Tools allow users of Market-Based Management the opportunity:
To apply concepts and tools posed in the Marketing Performance Tools.
To learn experientially by changing input values to see how different situations impact performance.
To perform their own analysis by replacing the given data with their own data.
NEW Features
Expanded and new coverage – A special effort was made to make sure this text covers the most current topics relevant to market-based management. For example: This new edition includes more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
MBM is used in over 160 MBA programs such as Columbia, Dartmouth, Michigan, Northwestern, Stanford, Texas, UCLA, USC, Wharton and major corporations such as 3M, Dow, Dow Corning, DuPont, HP, ICI, Invitrogen, Sprint, Textron, Telstra and many others.
The Marketing Performance Tools presented on www.rogerjbest.com/mbm5/ are a major benefit to users of MBM.
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