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二樓書籍分類
 
Market-Based Management: Strategies for Growing Customer Value and Profitability 5/e

Market-Based

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訂購需時10-14天
9780138133962
Best
華泰文化
2008年10月01日
373.00  元
HK$ 354.35  







* 叢書系列:行銷策略
* 規格:平裝 / 544頁 / 普級 / 單色印刷 / 初版
* 出版地:台灣


行銷策略


[ 尚未分類 ]









The objective of Market-Based Management is to go beyond theory to provide readers with the necessary tools to use the marketing concepts presented in Market-Based Management.The Marketing Performance Tools allow users of Market-Based Management the opportunity:

To apply concepts and tools posed in the Marketing Performance Tools.
To learn experientially by changing input values to see how different situations impact performance.
To perform their own analysis by replacing the given data with their own data.

NEW Features

Expanded and new coverage – A special effort was made to make sure this text covers the most current topics relevant to market-based management. For example: This new edition includes more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

MBM is used in over 160 MBA programs such as Columbia, Dartmouth, Michigan, Northwestern, Stanford, Texas, UCLA, USC, Wharton and major corporations such as 3M, Dow, Dow Corning, DuPont, HP, ICI, Invitrogen, Sprint, Textron, Telstra and many others.

The Marketing Performance Tools presented on www.rogerjbest.com/mbm5/ are a major benefit to users of MBM.




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