- 定價117.00元
-
8
折優惠：HK$93.6
|
|
|
|
Global Meetings and Exhibitions
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780471699408 | |
|
|
|
Carol Krugman, Rudy R, Wright | |
|
|
|
桂魯 | |
|
|
|
2007年1月01日
| |
|
|
|
633.00 元
| |
|
|
|
HK$ 569.7
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
* 叢書系列：觀光
* 規格：精裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
觀光
|
|
分
類
|
專業/教科書/政府出版品 > 生物資源類 > |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
How to plan and execute memorable meetings and exhibitions
Helpful strategies and tools for success in the international market!
Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. Carol Krugman, CMP, CMM, and Rudy R. Wright, CMP, have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide illuminates the procedures and nuances of planning and executing multinational and multicultural events. It offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today’s marketplace.
Complete with sample forms and checklists, this hands-on resource walks you through everything you need to know about:
Planning
Budgeting
Logistics
Venue selection
Risk management contingency planning
Cross-cultural operations
The Wiley Event Management Series—Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
|
|
目
錄
|
Series Editor Foreword.
Foreword.
Preface.
Acknowledgements.
Chapter 1. Fundamentals of Meetings, Conventions and Exhibitions.
Chapter 2. Deciding Factors.
Chapter 3. Destination Assessment.
Chapter 4. Organizing and Hosting International Events.
Chapter 5. Managing Currency and Finances.
Chapter 6. Program Planning and Development.
Chapter 7. Cultural Consideration.
Chapter 8. Marketing the Event.
Chapter 9. International Contracts and Legalities.
Chapter 10. Implementing the Meeting Plan.
Chapter 11. Global Exhibitions.
Chapter 12. On-Site Operations.
Chapter 13. Preparing for Travel Abroad.
Chapter 14. Safety and Security.
Chapter 15. Event Technology.
Appendix 1: Major Meeting Industry Associations and Organizations.
Appendix 2: Meeting Software and Services.
Appendix 3 Checklist.
Appendix 4: Criteria for Venue Selection.
Appendix 5: Sample Quiz.
Appendix 6: Program Guidelines for Global Meetings.
Appendix 7: Guidelines for Hosting International Visitors.
Appendix 8:Glossary of International Financial Terms..
Appendix 9: Sample Schedules.
Appendix 10: Budget Worksheet.
Appendix 11: Forms.
Appendix 12: Case Studies.
Index.
|
|
|
書
評
|
|
|
|
|
