- 定價117.00元
-
8
折優惠：HK$93.6
|
|
|
|
MKTG(Marketing)
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780170180238 | |
|
|
|
Lamb | |
|
|
|
華泰文化 | |
|
|
|
2009年7月02日
| |
|
|
|
327.00 元
| |
|
|
|
HK$ 310.65
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
* 叢書系列：行銷學
* 規格：平裝 / 296頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
行銷學
|
|
分
類
|
[ 尚未分類 ] |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
A new approach to learning the principles of marketing, MKTG is the Asia–Pacific edition of a proven, innovative solution to enhance the students’ learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course.
Paving a new way to both teaching and learning, MKTG is designed to truly connect with today’s busy tech-savy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plans, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster.
MKTG delivers a fresh approach and provides students what they need and want in a text.
|
|
|
書
評
|
|
|
|
|
