I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
Cohesion Case: Krispy Kreme Donuts—2004.

II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance or Accounting, R&D, and MIS Issues.

IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.

V. STRATEGIC MANAGEMENT CASE ANALYSIS.
How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.