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秘密花園
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二樓書籍分類
 
Business Ethics 2/e

Business

沒有庫存
訂購需時10-14天
9780071100656
Andrew W. Ghillyer
新陸書局
2009年6月01日
300.00  元
HK$ 270  






* 叢書系列:Business
* 規格:平裝 / 384頁 / 普級 / 單色印刷
* 出版地:台灣


Business


專業/教科書/政府出版品 > 管理類 > 行銷 > 行銷管理








  Softcover, 384 pages
  2010, ISBN-13 978-0-07-110065-6

  This book provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather than flying through the abstract concepts and philosophical arguments at the treetop level. By examining issues and scenarios that relate directly to their work environment (and their degree of autonomy in that environment), employees can develop a clearer sense of how their corporate code of ethics relates to operational decisions made on a daily basis.

  Andrew W. Ghillyer, ARGOSY UNIVERSITY-TAMPA-3017


Brief Table of Contents
Section I Defining Business Ethics
Chapter 1 Understanding Ethics
Chapter 2 Defining Business Ethics
Section II The Practice of Business Ethics
Chapter 3 Organizational Ethics
Chapter 4 Corporate Social Responsibility
Chapter 5 Corporate Governance
Chapter 6 The Role of Government
Chapter 7 Blowing the Whistle
Chapter 8 Ethics and Technology
Section III The Future of Business Ethics
Chapter 9 Ethics and Globalization
Chapter 10 Making it Stick: Doing What’s Right in a Competitive Market

Appendixes
Glossary
References
Credits
Index




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