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1.Builds on the author’s experience–using examples that capture the world’s largest and fastest growing industry.
．Offers industry examples gleaned from the author’s years of experience in the field.
2.Uses a systems approach–to form the foundation of the text.
．Includes five parts devoted to the characteristics, organization, operations, and social and cultural aspects of tourism.
3.Emphasizes real-world connections–using case studies, professional profiles, corporate profiles, career information and more!
．Takes students into the world of tourism and the opportunities it holds for both consumers and professionals.
4.Includes Focus On contributions–authored by industry experts.
．Provides multiple views of the tourism industry through the eyes of experienced professionals.
5.Offers Geography Spotlights–that look at reasons people travel and the places people go.
．Offers virtual trips around the globe and emphasizes the seven reasons people travel (Educational Tourism; Romantic Tourism; Adventure Tourism; Eco Tourism Cultural/Heritage Tourism; Remote Tourism; and Sea, San & Sun Tourism).
6.Devotes a chapter to sustainability and ecotourism–see Chapter 12.
．Addresses current trends and issues in the field.
7.Offers case studies, Internet exercises, suggested activities and Apply Your Knowledge questions–in every chapter.
．Develops students’ critical thinking and problem-solving abilities.
．Provides innovative assignments that can be used effectively with individuals or groups.
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