- 定價87.00元
-
8
折優惠：HK$69.6
|
|
|
|
Managing Small Business: An Entrepreneurial Emphasis 16/e
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9781111821173 | |
|
|
|
J. William Petty、Leslie E. Palich | |
|
|
|
華泰文化 | |
|
|
|
2012年6月04日
| |
|
|
|
427.00 元
| |
|
|
|
HK$ 405.65
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
叢書系列：家族/小企業管理
規格：平裝 / 848頁 / 普級 / 單色印刷 / 16版
出版地：台灣
家族/小企業管理
|
|
分
類
|
[ 尚未分類 ] |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
．CLEARLY PRESENTED FINANCE CHAPTERS KEEP IMPORTANT FINANCIAL INFORMATION UNDERSTANDABLE AND PRACTICAL: Understanding and using financial information is frequently a challenge for both students and today’s small business owners. Because knowing how to use and apply financial information is so critical for small business success, this edition’s financial chapters provide careful attention to finance matters. What was previously one chapter on financial statements has been split into two chapters. The new material should help create a level playing field for the ”non-accounting” student.
．SMALL BUSINESS AND ENTREPRENEURSHIP RESOURCE CENTER (SBERC) EXERCISES HIGHLIGHT BREAKING RESEARCH AND ENTREPRENEURIAL CONCEPTS: Dynamic SBERC Exercises at the end of each chapter and on the CourseMate Web site direct students to the Small Business and Entrepreneurship Resource Center with more than 900,000 business articles and company information on various exciting entrepreneurial ventures. Students examine how chapter topics apply to each situation as they examine intriguing companies, such as Dyson, Bear Naked Granola, Blue Nile, and iSoldIt!, LLC.
．FULL SECTION DEVOTED TO DEVELOPING A THOROUGH BUSINESS PLAN ENSURES SUCCESS: This book includes a full complement of chapters devoted to the essential tasks associated with developing a business plan. The authors ensure that students answer all of the tough questions in developing a business plan. Targeted questions within the chapters in Part 3 lead students through the process of building their own plans by ensuring that they focus on the pertinent, not the peripheral. An in-text sample business plan gives students a finished product to dissect and analyze.
．INTEGRATED LEARNING SYSTEM COORDINATES TEXT AND SUPPLEMENTS FOR WINNING APPROACH: Beginning with the ”Looking Ahead” learning objectives that open each chapter, this book organizes information into distinct, focused, and comprehensible segments. Numbered icons in the text margins indicate where coverage related to each objective appears. All relevant content related to learning objectives is recapped in end-of-chapter ”Looking Back” summaries.
【New to this Edition】
．NEW, EXPANDED CONTENT ADDRESSES TIMELY GLOBAL ISSUES, BREAKING TECHNOLOGY, AND FAMILY BUSINESS: Now you can give your students a solid understanding of multi-level marketing, e-business, and legal and global issues affecting entrepreneurs in tough economic times: More on social media. More on small business opportunities. More on Internet businesses. More examples of problems running a business. Condensed coverage of ethics material. Discussion of the effects of the recent recession on small businesses.
．NEW feature: Start↑ (StartUp) features throughout provide direction/guidance on entrepreneurial Skills, Tools, Actions, Resources, and Transforming (going to the next level).
作者簡介
J. William Petty
現職：Baylor University
Leslie E. Palich
現職：Baylor University
|
|
目
錄
|
PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY
Ch 1 The Entrepreneurial Life
Ch 2 Integrity and Ethics of Entrepreneurship
PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS
Ch 3 Starting the Business
Ch 4 Franchises and Buyouts
Ch 5 The Family Business
PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN
Ch 6 Creating Business Plans
Ch 7 The Marketing Plan
Ch 8 The Organization of the Business
Ch 9 The Location Plan
Ch10 Financial Statements
Ch11 Projecting Financial Requirements
Ch12 A Firm’s Sources of Financing
Ch13 The Harvest Plan
PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES
Ch14 Customer Relationships
Ch15 Product and Supply Chain Management
Ch16 Pricing and Credit
Ch17 Promotional Planning
Ch18 Global Marketing
PART IV: MANAGING GROWTH IN THE SMALL BUSINESS
Ch19 Professional Management and Leadership
Ch20 Human Resource Management
Ch21 Operations Management
Ch22 Managing the Firm’s Assets
Ch23 Risk Management
|
|
|
書
評
|
|
|
|
|
