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折優惠：HK$93.6
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Theory of Strategic Management 10/E
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沒有庫存
訂購需時10-14天
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9781133584704 | |
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Charles W. L. Hill、Gareth R. Jones | |
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華泰文化 | |
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2012年8月03日
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393.00 元
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HK$ 373.35
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詳
細
資
料
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叢書系列：策略管理
規格：平裝 / 560頁 / 普級 / 單色印刷 / 10版
出版地：台灣
策略管理
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分
類
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[ 尚未分類 ] |
同
類
書
推
薦
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內
容
簡
介
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1.”Focus on Dell” feature puts the spotlight on Dell’s strategic operations throughout every chapter.
2.New ethical exercises in the end-of-chapter material ask students to consider ethical ramifications of management decisions.
3.A new focus on technology with the Strategy Sign-On end-of-chapter feature allows students to complete research projects and maintain a Strategic Management portfolio.
4.Opening Cases begin each chapter and build the foundation for student comprehension in each chapter.
5.”Strategy in Action” features highlight key organizations implementing chapter-specific strategic management processes.
6.Ethical dilemma exercises end each chapter and provide a comprehensive look at the chapter concepts and ask students to consider ethical ramifications of management decisions.
7.Closing Cases end each chapter and provide in-class discussion opportunities.
8.The end-of-text cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.
作者簡介
Charles W. L. Hill
現職：University of Washington
Gareth R. Jones
現職：Texas A&M University
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目
錄
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PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats
PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability
Ch 4 Building Competitive Advantage Through Functional-Level Strategy
PART III: STRATEGIES
Ch 5 Building Competitive Advantage Through Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Performance, Governance, and Business Ethics
Ch12 Implementing Strategy in Companies that Compete in a Single Industry
Ch13 Implementing Strategy in Companies that Compete Across Industries and Countries
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