1.The goal of Thomas and Maurice’s Managerial Economics is to teach students the economic way of thinking about business decision and strategy.
2.This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.
3.Managerial Economics is a self-contained textbook that requires no previous training in economics.
4.While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
作者簡介
Christopher Thomas
現職：University of South Florida
S. Charles Maurice
現職：Texas A&M University
目 錄
PART I: SOME PRELIMINARIES
Ch 1 Managers, Profits, and Markets
Ch 2 Demand, Supply, and Market Equilibrium
Ch 3 Marginal Analysis for Optimal Decisions
Ch 4 Basic Estimation Techniques
PART II: DEMAND ANALYSIS
Ch 5 Theory of Consumer Behavior
Ch 6 Elasticity and Demand
Ch 7 Demand Estimation and Forecasting
PART III: PRODUCTION AND COST ANALYSIS
Ch 8 Production and Cost in the Short Run
Ch 9 Production and Cost in the Long Run
Ch10 Production and Cost Estimation
PART IV: PROFIT-MAXIMIZATION IN VARIOUS MARKET STRUCTURES
Ch11 Managerial Decisions in Competitive Markets
Ch12 Managerial Decisions for Firms with Market Power
Ch13 Strategic Decision Making in Oligopoly Markets
PART V: ADVANCED TOPICS IN MANAGERIAL ECONOMICS
Ch14 Advanced Pricing Techniques
Ch15 Decisions under Risk and Uncertainty
Ch16 Government Regulation of Business
