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折優惠：HK$93.6
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Strategic Management：Creating Competitive Advantages(6版)
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沒有庫存
訂購需時10-14天
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9781259071706 | |
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Dess、Eisner、Lumpkin、McNamara、Bongjin | |
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華泰文化 | |
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2013年6月21日
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353.00 元
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HK$ 335.35
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詳
細
資
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叢書系列：策略管理
規格：平裝 / 576頁 / 普級 / 單色印刷 / 6版
出版地：台灣
策略管理
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內
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Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
1.New Learning from Mistakes ’ All of the 12 opening Learning from Mistakes are totally new for this edition. Unique to this text, these vignettes are all examples of what can go wrong, and they serve as an excellent vehicle for clarifying and reinforcing strategy concepts. After all, what can be learned if one simply admires perfection!
2.New Strategy Spotlights (sidebar examples) ’ more than 50% of all Strategy Spotlight examples are brand new, and many others have been thoroughly updated. With 103 Spotlights’ this text provides by far the most sidebar examples in the strategy market. We are still able to conserve space because we focus on bringing the most important strategy concepts to life in a concise and highly readable manner. We work hard to eliminate unnecessary detail that detracts from the main point we are trying to make.
3.New increased focus on ethics, environmental sustainability, and crowdsourcing ’ Delivered via Strategy Spotlights, Strategic Management now emphasizes these issues that are critical in today’s leading-edge organizations more clearly. 10 ’Spotlights’ on ethics include such issues as the role of nongovernmental organizations (NGOs) as an important stakeholder group (Ch. 1) and why Warren Buffet felt that his purchase of Berkshire Hathaway was a $200 billion blunder (Ch. 6). Also included are 10 ’Spotlights’ on environmental sustainability, such as Timberland’s detoxification initiative as a means to create an efficient supply chain (Ch. 3) and why Shell’s innovative gasoline product worked in Thailand’but failed miserably in Holland (Ch. 7). Finally, there are 8 ’Spotlights’ on crowdsourcing. These include topics such as how Goldcorp used crowdsourcing to strike gold (literally!) (Ch. 1) and how IBM’s ’Innovation Jam’ helped it create new products and services (Ch. 12).
作者簡介
Gregory G. Dess
現職：University of Texas
G.T. Lumpkin
現職：Syracuse University
Alan B. Eisner
現職：Pace University
Gerry McNamara
現職：Michigan State University
Bongjin Kim
現職：Ewha Wamons University
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目
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PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics
PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate Entrepreneurship
PART IV: CASE ANALYSIS
Ch13: Analyzing Strategic Management Cases
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