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好吃(NO.5+6)套書(共二冊)
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Global Business Today(8版)

Global

沒有庫存
訂購需時10-14天
9781259011788
Hill,Udayasankar,Chow Hou
華泰文化
2013年9月03日
360.00  元
HK$ 342
省下 $18
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781259011788
  • 叢書系列:國際企業管理
  • 規格:平裝 / 576頁 / 普通級 / 單色印刷 / 8版
  • 出版地:台灣
    國際企業管理


  • [ 尚未分類 ]












      1. NEW Chapter Layout—Instructor feedback indicated it was difficult for many students to absorb the amount of information contained within chapter 2. In response, the author responded by separating the material to make a new chapter; Chapter 3 has been added and titled, Political Economy and Economic Development.



      2. Comprehensive and Up-to-Date—the environment of business has changed and to represent it, the author has incorporated the most recent available statistical data in all of the texts chapters along with new examples, cases, and features throughout. All chapter opening and closing cases are new to this edition, and all statistics, figures and maps have been updated in chapters 1, 3, 7, 8, and in chapter 10 the author includes the most recent data on foreign exchange rates, the Economist Big Mac Index, etc.



      3. Expanded Discussion on Topics—chapter 1 includes discussion of new studies on income distribution and globalization; chapter 5 contains a new section on societal culture and ethics; chapter 7 contains a new section on protecting the environment; chapter 9 provides a detailed discussion of sovereign debt crisis added to the euro; and in chapter 15, the author highlights hidden costs of foreign locations, and dynamic capabilities, and how their role influences make or buy decisions.



      4. cesim Global Challenge is an International Business simulation designed to develop student understanding of the interaction and complexity of various business disciplines and concepts in a rapidly evolving, competitive business environment. The simulation has a particular focus on creating long term, sustainable, and profitable growth of a global technology company. Student teams make decisions about technology-based product roadmaps, and global market and production strategies involving economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, and marketing. cesim improves the knowledge retention, business decision making and teamwork skills of students.








    PART I: INTRODUCTION AND OVERVIEW

    Ch 1 Globalization



    PART II: COUNTRY DIFFERENCES

    Ch 2 National Differences in Political Economy

    Ch 3 Political Economy and Economic Development

    Ch 4 Differences in Culture

    Ch 5 Ethics in International Business



    PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT

    Ch 6 International Trade Theory

    Appendix A: International Trade and the Balance of Payments

    Ch 7 The Political Economy of International Trade

    Ch 8 Foreign Direct Investment

    Ch 9 Regional Economic Integration



    PART IV: GLOBAL MONEY SYSTEM

    Ch10 The Foreign Exchange Market

    Ch11 The International Monetary System



    PART V: THE STRATEGY OF INTERNATIONAL BUSINESS

    Ch12 The Strategy of International Business

    Ch13 Entering Foreign Markets



    PART VI: INTERNATIONAL BUSINESS FUNCTIONS

    Ch14 Exporting, Importing, and Countertrade

    Ch15 Global Production, Outsourcing, and Logistics

    Ch16 Global Marketing and R&D

    Ch17 Global Human Resource Management






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