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好吃(NO.5+6)套書(共二冊)
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Managerial Economics and Business Strategy 8/E

Managerial

沒有庫存
訂購需時10-14天
9780077154509
Baye
華泰文化
2014年1月28日
373.00  元
HK$ 354.35  

 $18.65





ISBN:9780077154509
  • 叢書系列:管理經濟學
  • 規格:平裝 / 636頁 / 普通級
    管理經濟學


  • [ 尚未分類 ]












      Baye and Princes bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.








    Ch 1 The Fundamentals of Managerial Economics

    Ch 2 Market Forces: Demand and Supply

    Ch 3 Quantitative Demand Analysis

    Ch 4 The Theory of Individual Behavior

    Ch 5 The Production Process and Costs

    Ch 6 The Organization of the Firm

    Ch 7 The Nature of Industry

    Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

    Ch 9 Basic Oligopoly Models

    Ch10 Game Theory: Inside Oligopoly

    Ch11 Pricing Strategies for Firms with Market Power

    Ch12 The Economics of Information

    Ch13 Advanced Topics in Business Strategy

    Ch14 A Managers Guide to Government in the Marketplace

    Case Study Challenges at Time Warner

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