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這本書最有趣的地方之一，以文字轉化為視覺圖像與插畫元素，重新解構和設計編排，呈現出文字多元且多變的趣味性。並藉由字母與點線之間的互動對話，開展出一種新鮮的視覺探索！<br />
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書裡出現的二十六種動物造型，都只能運用在動物英文單字中出現的字母來組合和表現。也就是說，熊(bear)只可以用這四個字母的大寫和小寫，即 B, E, A, R 和 b, e, a, r 的組合排列來設計，並希望在構成動物造型時，能有趣、獨特、有風格。依照動物的獨特個性和特質為基礎，書寫了簡單而具深義的文字。<br />
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設計者希望利用文字間互相的巧妙結合，呈現出有個性、特徵、視覺強烈而有力的動物造型。書中描繪的主題包括了抽象的色塊、由字母組成的幾何圖形、故意以圖像式編排的英文字母等等，希望能把文字豐富、多元而多變的迷人風貌呈現出來。在色彩運用方面，大多採用黑白強烈的對比色系，以帶出具有童趣的藝術風格。整體設計上，則以圖文交融的方式，讓文字變成圖像的一部分，希望能讓文字與圖像兩者協調地並置於畫面之中，達到形式與內容的細膩融合。<br />
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目 錄
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Contents<br />
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A? ALLIGATOR: Charley the singing alligator<br />
B? BEAR: The bear in the cage<br />
C? CAT: The homeless cat<br />
D? DOG: Fat dog<br />
E? ELEPHANT: If<br />
F? FLAMINGO: Love<br />
G? GOAT: A date with snow<br />
H? HIPPOPOTAMUS: A pink hippon in our swimming poot<br />
I? IBIS: Thought<br />
J? JOCKO: How to make a swing<br />
K? KINE: Wild kine<br />
L? LION: Gruesome lion<br />
M? MONKEY: New baby<br />
N? NYLGHAU: Nobody<br />
O? OPTOPUS: I saw a dancing optopus<br />
P? PIG: Lazy pig<br />
Q? QUAIL: Talking quail<br />
R? RABBIT: Who ordered the carrot<br />
S? SALMON: Have fun<br />
T? TURTLE: Friends<br />
U? UNICORN: The flying unicorn<br />
V? VIPER: Long viper<br />
W? WOLF<br />
X? X-LARGE BIRD: Hope<br />
Y? YAK: Story of yak<br />
Z? ZEBRA: Who painted on me<br />
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序
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<strong>序</strong><br />
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Paul Rand once wrote: “Typography is an art. Good typography is Art.” Typography is the art of designing with type. To me, type becomes a magical tool capable of expressing any subject matter through emotions and expressions. These expressions and emotions that can be conveyed through typographic forms are unlimited.<br />
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Expressive typography now offers a refreshing and vibrant take on graphic design where the relationship between type, image and message is a close-knit one. This book is about using type as an image – makes the painting of the more abstract characters become an art form.<br />
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The resulting works convey a specific message and also evoke connotative images. It offers to the viewer a more intimate and expressive connection. The response is hence? emotional and also to encourage personal creative processes and self-reliance.<br />
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