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成為賈伯斯:天才巨星的挫敗與孕成
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Consumer Behavior:Buying, Having, and Being (GE)11版

Consumer

沒有庫存
訂購需時10-14天
9781292017419
Solomon
華泰文化
2015年4月01日
440.00  元
HK$ 418  






ISBN:9781292017419
  • 叢書系列:消費者行為
  • 規格:平裝 / 604頁 / 普通級
    消費者行為


  • [ 尚未分類 ]











      1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.



      2.Six new end-of-chapter cases and six updated end-of-chapter cases.



      3.A strong focus on social media platforms and how they change consumer behavior.



      4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.





    PART I: FOUNDATIONS OF CONSUMER BEHAVIOR

    Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior

    Ch 2 Decision Making and Consumer Behavior

    Ch 3 Cultural Influences on Consumer Decision Making

    Ch 4 Consumer and Social Well-Being



    PART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

    Ch 5 Perception

    Ch 6 Learning and Memory

    Ch 7 The Self

    Ch 8 Attitudes and Persuasion



    PART III: EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR

    Ch 9 Group and Situational Effects on Consumer Behavior

    Ch10 Consumer Identity I: Sex Roles and Subcultures

    Ch11 Consumer Identity II: Social Class and Lifestyles

    Ch12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion





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