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Business Communication: Developing Leaders for a Networked World(2版)

Business

沒有庫存
訂購需時10-14天
9789814714655
Peter Cardon
華泰文化
2016年1月13日
393.00  元
HK$ 373.35
省下 $19.65
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9789814714655
  • 叢書系列:商業溝通
  • 規格:平裝 / 539頁 / 普通級
    商業溝通


  • [ 尚未分類 ]











      Establishing Credibility as a Central Theme—Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle throughout. Cardon’s Chapter 1 establishes the importance of credibility, and then waves principles such as relationship-building, emotional intelligence, and listening throughout the book. Credibility is considered a key leadership attribute in today’s networked world.



      Forward looking vision built on tradition—Business Communication: Developing Leaders for a Networked World stays true to core business communication principles established over many decades. Yet it also goes beyond traditional texts by its inclusion of the latest communication practices facilitated by communication technologies and its enhanced coverage of increasingly important business communication topics





    PART I INTRODUCTION TO BUSINESS COMMUNICATION

    Chapter 1 Establishing Credibility



    PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION

    Ch 2 Interpersonal Communication and Emotional Intelligence

    Ch 3 Team Communication and Difficult Conversations

    Ch 4 Communicating Across Cultures



    PART III PRINCIPLES FOR BUSINESS MESSAGES

    Ch 5 Creating Effective Business Messages

    Ch 6 Improving Readability with Style and Design

    Ch 7 E-mail and Other Traditional Tools for Business Communication

    Ch 8 Social Media for Business Communication



    PART IV TYPES OF BUSINESS MESSAGES

    Ch 9 Routine Business Messages

    Ch10 Persuasive Messages

    Ch11 Bad-News Messages



    Part V Reports and Presentations

    Ch 12 Research and Business Proposals and Planning for Business Reorts

    Ch13 Completing Business Proposals and Business Reports

    Ch14 Planning Presentations

    Ch15 Delivering Presentations

    Ch16 Employment Communication




    其 他 著 作
    1. Business Communication: Developing Leaders For A Networked World(3版)