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秘密花園
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Strategic Management(3版)

Strategic

沒有庫存
訂購需時10-14天
9781259255496
Frank T. Rothaermel
華泰文化
2016年8月18日
413.00  元
HK$ 392.35  






ISBN:9781259255496
  • 叢書系列:策略管理
  • 規格:平裝 / 526頁 / 普通級
    策略管理


  • [ 尚未分類 ]











      Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.





    PART I: ANALYSIS

    Ch 1 What Is Strategy?

    Ch 2 Strategic Leadership: Managing the Strategy Process

    Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

    Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies

    Ch 5 Competitive Advantage, Firm Performance, and Business Models



    PART II: FORMULATION

    Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

    Ch 7 Business Strategy: Innovation and Entrepreneurship

    Ch 8 Corporate Strategy: Vertical Integration and Diversification

    Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

    Ch10 Global Strategy: Competing Around the World



    PART III: IMPLEMENTATION

    Ch11 Organizational Design: Structure, Culture, and Control

    Ch12 Corporate Governance and Business Ethics



    PART IV: MINICASES

    HOW TO CONDUCT A CASE ANALYSIS




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