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Business Foundations: A Changing World (12版)

Business

沒有庫存
訂購需時10-14天
9781260565805
O. C. Ferrell,Geoffrey A. Hirt,Linda Ferrell
華泰文化
2019年6月14日
427.00  元
HK$ 405.65
省下 $21.35
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781260565805
  • 叢書系列:企業概論
  • 規格:平裝 / 622頁 / 20.1 x 25.4 x 3.11 cm / 普通級 / 全彩印刷 / 12版
  • 出版地:台灣
    企業概論


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











      The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.



      The 12th edition reflects the latest developments in the business world-technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact–particularly on global trade, relationships, and career opportunities–that technology has on the business world.



      Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.


     





    PART I: BUSINESS IN A CHANGING WORLD

    Ch 1 The Dynamics of Business and Economics

    Ch 2 Business Ethics and Social Responsibility

    Ch 3 Business in a Borderless World



    PART II: STARTING AND GROWING A BUSINESS

    Ch 4 Options for Organizing Business

    Ch 5 Small Business, Entrepreneurship, and Franchising



    PART III: MANAGING FOR QUALITY AND COMPETITIVENESS

    Ch 6 The Nature of Management

    Ch 7 Organization, Teamwork, and Communication

    Ch 8 Managing Operations and Supply Chains



    PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE

    Ch 9 Motivating the Workforce

    Ch10 Managing Human Resources



    PART V: Marketing Developing Relationships

    Ch11 Customer-Driven Marketing

    Ch12 Dimensions of Marketing Strategy

    Ch13 Digital Marketing and Social Media



    PART VI: FINANCING THE ENTERPRISE

    Ch14 Accounting and Financial Statements

    Ch15 Money and the Financial System

    Ch16 Financial Management and Securities Markets




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