庫存狀況
「香港二樓書店」讓您 愛上二樓●愛上書
我的購物車 加入會員 會員中心 常見問題 首頁
「香港二樓書店」邁向第一華人書店
登入 客戶評價 whatsapp 常見問題 加入會員 會員專區 現貨書籍 現貨書籍 購物流程 運費計算 我的購物車 聯絡我們 返回首頁
香港二樓書店 > 今日好書推介
   
區政新角度
  • 定價64.00元
  • 8 折優惠:HK$51.2
  • 放入購物車
二樓書籍分類
 
Global Business Today (11版)

Global

沒有庫存
訂購需時10-14天
9781260565812
Charles W. L. Hill,G. Tomas M. Hult
華泰文化
2019年6月14日
427.00  元
HK$ 405.65
省下 $21.35
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781260565812
  • 叢書系列:國際企業管理
  • 規格:平裝 / 530頁 / 21.5 x 27.6 x 2.65 cm / 普通級 / 全彩印刷 / 11版
  • 出版地:台灣
    國際企業管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











      The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following:



      1. Incorporate new insights from scholarly research.

      2. Make sure the content covers all appropriate issues.

      3. Make sure the text is up-to-date with current events, statistics, and examples.

      4. Add new and insightful opening and closing cases in most chapters.

      5. Incorporate value-added global EDGETM features in every chapter.

      6. Connect every chapter to a focus on managerial implications.

      As part of the overall revision process, changes have been made to every chapter in the book.



      All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter.


     





    PART I: INTRODUCTION AND OVERVIEW

    Ch 1 Globalization



    PART II: NATIONAL DIFFERENCES

    Ch 2 National Differences in Political, Economic, and Legal Systems

    Ch 3 National Differences in Economic Development

    Ch 4 Differences in Culture

    Ch 5 Ethics, Corporate Social Responsibility, and Sustainability



    PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT

    Ch 6 International Trade Theory

    Ch 7 Government Policy and International Trade

    Ch 8 Foreign Direct Investment

    Ch 9 Regional Economic Integration



    PART IV: THE GLOBAL MONETARY SYSTEM

    Ch10 The Foreign Exchange Market

    Ch11 The International Monetary System



    PART V: THE STRATEGY OF INTERNATIONAL BUSINESS

    Ch12 The Strategy of International Business

    Ch13 Entering Developed and Emerging Markets



    PART VI: INTERNATIONAL BUSINESS FUNCTIONS

    Ch14 Exporting, Importing, and Countertrade

    Ch15 Global Production and Supply Chain Management

    Ch16 Global Marketing and Business Analytics

    Ch17 Global Human Resource Management




    其 他 著 作