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成為賈伯斯:天才巨星的挫敗與孕成
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Business Essentials(GE) (12版)


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訂購需時10-14天
9781292268996
Ronald J. Ebert,Ricky W Griffin
華泰文化
2019年7月30日
453.00  元
HK$ 430.35
省下 $22.65
 
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ISBN:9781292268996
  • 叢書系列:企業概論
  • 規格:平裝 / 701頁 / 21.6 x 27.6 x 2 cm / 普通級 / 全彩印刷 / 12版
  • 出版地:台灣
    企業概論


  • [ 尚未分類 ]











      Focus on the practical skills and important developments in business



      The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.


     





    PART I: THE CONTEMPORARY BUSINESS WORLD

    Ch 1 The Global Business Environment

    Ch 2 Understanding Business Ethics and Social Responsibility

    Ch 3 Entrepreneurship, New Ventures, and Business Ownership

    Ch 4 Understanding the Global Context of Business



    PART II: MANAGING THE BUSINESS

    Ch 5 Managing the Business

    Ch 6 Organizing the Business

    Ch 7 Operations Management and Quality



    PART III: PEOPLE IN ORGANIZATIONS

    Ch 8 Employee Behavior and Motivation

    Ch 9 Leadership and Decision Making

    Ch10 Human Resource Management and Labor Relations



    PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

    Ch11 Marketing Processes and Consumer Behavior

    Ch12 Developing and Pricing Products

    Ch13 Distributing and Promoting Products



    PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

    Ch14 Information Technology (IT) for Business

    Ch15 The Role of Accountants and Accounting Information



    PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

    Ch16 Understanding Money and the Role of Banking

    Ch17 Managing Business Finances




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