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New Products Management (12版)

New

沒有庫存
訂購需時10-14天
9781260575088
C. Merle Crawford,C. Anthony Di Benedetto
華泰文化
2020年5月27日
427.00  元
HK$ 405.65
省下 $21.35
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781260575088
  • 叢書系列:產品管理
  • 規格:平裝 / 494頁 / 18.1 x 23.1 x 1.6 cm / 普通級 / 單色印刷 / 12版
  • 出版地:台灣
    產品管理


  • 商業理財 > 專業管理實務 > 生產/作業管理











      Crawfords New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on topics that will be of most importance and interest to new product managers. Significant updates can be found throughout.


     





    PART I: OPPORTUNITY IDENTIFICATION AND SELECTION

    Ch 1 The Strategic Elements of Product Development

    Ch 2 The New Products Process

    Ch 3 Opportunity Identifcation and Selection: Strategic Planning for New Products



    PART II: CONCEPT GENERATION

    Ch 4 The Product Concept and Ready-Made New Product Ideas

    Ch 5 New Product Ideas: The Problem Find-Solve Approach

    Ch 6 New Product Ideas: Analytical Attribute Approaches



    PART III: CONCEPT/PROJECT EVALUATION

    Ch 7 Concept Evaluation and Testing

    Ch 8 The Full Screen

    Ch 9 Sales Forecasting and Financial Analysis

    Ch10 Product Protocol



    PART IV: DEVELOPMENT

    Ch11 Design

    Ch12 Development Team Management

    Ch13 Product Use Testing



    PART V: LAUNCH

    Ch14 Strategic Launch Planning

    Ch15 Implementation of the Strategic Plan

    Ch16 Market Testing

    Ch17 Launch Management

    Ch18 Public Policy Issues



    Appendix A: Sources of Ideas Already Generated

    Appendix B: Other Techniques of Concept Generation




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