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Strategic Management: Concepts (5版)
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沒有庫存
訂購需時10-14天
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9781260571233 | |
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Frank T. Rothaermel | |
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華泰文化 | |
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2020年6月23日
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440.00 元
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HK$ 440
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詳
細
資
料
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ISBN：9781260571233叢書系列：策略管理規格：平裝 / 544頁 / 20.2 x 25.2 x 1.8 cm / 普通級 / 全彩印刷 / 5版出版地：台灣
策略管理
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分
類
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專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論 |
同
類
書
推
薦
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內
容
簡
介
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1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
2.Engage students in practical and relevant application of theory using a holistic Analysis, Formulation, and Implementation (AFI) Strategy Framework.
3.Customize via Create: select chapters, mini-cases, full length cases or premier third-party cases from Harvard, Darden.
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目
錄
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PART I: ANALYSIS
Ch 1 What Is Strategy?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Competitive Advantage, Firm Performance, and Business Models
PART II: FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Ch 7 Business Strategy: Innovation and Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Ch10 Global Strategy: Competing Around the World
PART III: IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance and Business Ethics
PART IV: MINICASES
PART V: FULL-LENGTH CASES
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