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格雷的五十道陰影I:調教(電影封面版)
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

Strategic

沒有庫存
訂購需時10-14天
9789814878289
Charles W. L. Hill,Melissa A. Schilling ,Gareth R. Jones
華泰文化
2019年11月01日
500.00  元
HK$ 475
省下 $25
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9789814878289
  • 叢書系列:策略管理
  • 規格:平裝 / 710頁 / 20 x 25.4 x 3.55 cm / 普通級 / 全彩印刷 / 13版
  • 出版地:台灣
    策略管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











      This edition introduces todays accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill/Schilling/Jones STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams.


     





    PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

    Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

    Ch 2 External Analysis: The Identification of Opportunities and Threats



    PART II: THE NATURE OF COMPETITIVE ADVANTAGE

    Ch 3 Internal Analysis: Resources and Competitive Advantage

    Ch 4 Competitive Advantage Through Functional-Level Strategies



    PART III: STRATEGIES

    Ch 5 Business-Level Strategy

    Ch 6 Business-Level Strategy and the Industry Environment

    Ch 7 Strategy and Technology

    Ch 8 Strategy in the Global Environment

    Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

    Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



    PART IV: IMPLEMENTING STRATEGY

    Ch11 Corporate Governance, Social Responsibility and Ethics

    Ch12 Implementing Strategy through Organization



    PART V: Cases in Strategic Management




    其 他 著 作
    1. 策略管理(13版)