PART I: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY



Ch 1 What Is Strategy and Why Is It Important?



Ch 2 Charting a Company’s Direction



Ch 3 Evaluating a Company’s External Environment



Ch 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness



Ch 5 The Five Generic Competitive Strategies



Ch 6 Strengthening a Company’s Competitive Position



Ch 7 Strategies for Competing in International Markets



Ch 8 Corporate Strategy



Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy



Ch10 Building and Organization Capable of Good Strategy Execution



Ch11 Managing Internal Operations



Ch12 Corporate Culture and Leadership







PART II: CASES IN CRAFTING AND EXECUTING STRATEGY



Case 1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration



Case 2 Airbnb in 2023



Case 3 Costco Wholesale in 2023: Mission, Business Model, and Strategy



Case 4 Twitter/X Corp. in 2023: The Elon Musk Era Begins



Case 5 Competition in the Energy Drink Market in 2023



Case 6 Netflixs 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers



Case 7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?



Case 8 FIFA in 2023: Its Strategy to Lead the Worldwide Football Industry



Case 9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?



Case10 McPherson Cellars in 2023: Setting the Stage for Texas Wine



Case11 Peloton Interactive, Inc.: The Road Ahead



Case12 Electronic Arts: Its Strategy in the Video Game Industry



Case13 Under Armour in 2023: What Should the New CEO Do to Boost the Companys Performance?



Case14 lululemon athletica in 2023: Full Speed Ahead?



Case15 Tesla’s Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?



Case16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?



Case17 Microsoft’s Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?



Case18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence



Case19 Pollo Campero, the Taste of Latin America: Can It Capture the US?



Case20 LVMH in 2023: Its Diversification into Luxury Goods



Case21 PepsiCo’s Diversification Strategy in 2023



Case22 Robin Hood



Case23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?



Case24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions



Case25 Vail Resorts, Inc. in 2023



Case26 Meta Platforms, Inc. in 2023: Will the Company’s Name Change Resolve Ethical Issues at Facebook and Instagram?



Case27 Nestle in 2023: Reducing Plastic Waste?