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Strategic Management: Theory(Original)

Strategic

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訂購需時10-14天
9781305502338
Charles W. L. Hill,Melissa A Schilling ,Gareth R. Jones
華泰文化
2016年4月01日
450.00  元
HK$ 427.5
省下 $22.5
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781305502338
  • 叢書系列:策略管理
  • 規格:平裝 / 424頁 / 21 x 26 x 2.12 cm / 普通級 / 全彩印刷 / 12版
  • 出版地:台灣
    策略管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      This comprehensive and engaging text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process and explains key ratios that managers use to compare the performance of firms. The MindTapR learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders. Built on the Gradual Release of Responsibility instructional model, the customizable learning path contains assignments that require students to work through scaffolded activities that build their critical thinking skills.


     





    PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

    Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis

    Ch 2 External Analysis: The Identification of Opportunities and Threats



    PART II: THE NATURE OF COMPETITIVE ADVANTAGE

    Ch 3 Internal Analysis: Resources and Competitive Advantage

    Ch 4 Building Competitive Advantage Through Functional-Level Strategy



    PART III: STRATEGIES

    Ch 5 Building Competitive Advantage Through Business-Level Strategy

    Ch 6 Business-Level Strategy and the Industry Environment.

    Ch 7 Strategy and Technology

    Ch 8 Strategy in the Global Environment

    Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

    Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



    PART IV: IMPLEMENTING STRATEGY

    Ch11 Corporate, Governance, Social Responsibility and Ethics

    Ch12 Implementing Strategy through Organization




    其 他 著 作
    1. Strategic Management: An Integrated Approach, Theory & Cases(Original)