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成為賈伯斯：天才巨星的挫敗與孕成
成為賈伯斯：天才巨星的挫敗與孕成
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International Business: Competing in the Global Marketplace (13版)
International

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訂購需時10-14天
9781260575866
Charles W. L. Hill
華泰文化
2020年6月17日
467.00  元
HK$ 467  

詳
細
資
料 		ISBN：9781260575866
  • 叢書系列：國際企業管理
  • 規格：平裝 / 688頁 / 21.5 x 27.5 x 2.2 cm / 普通級 / 全彩印刷 / 13版
  • 出版地：台灣
    國際企業管理
    • 分
    類     		專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論
    同
    類
    書
    推
    薦
    國際企業概論
    企業倫理(第四版)?
    氣候變遷與綠色金融保險：企業倫理視角?
    Business Essentials(GE)(13版)
    International Business：Competing in the Global Marketplace (ISE)(14版)
    內
    容
    簡
    介


    　　Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.


     
    目
    錄


    PART I: INTRODUCTION AND OVERVIEW

    Ch 1 Globalization



    PART II: NATIONAL DIFFERENCES

    Ch 2 National Differences in Political, Economic, and Legal Systems

    Ch 3 National Differences in Economic Development

    Ch 4 Differences in Culture

    Ch 5 Ethics, Corporate Social Responsibility, and Sustainability



    PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT

    Ch 6 International Trade Theory

    Ch 7 Government Policy and International Trade

    Ch 8 Foreign Direct Investment

    Ch 9 Regional Economic Integration



    PART IV: THE GLOBAL MONETARY SYSTEM

    Ch10 The Foreign Exchange Market

    Ch11 The International Monetary System

    Ch12 The Global Capital Market



    PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS

    Ch13 The Strategy of International Business

    Ch14 The Organization of International Business

    Ch15 Entry Developed and Emeging Markets



    PART VI: INTERNATIONAL BUSINESS FUNCTIONS

    Ch16 Exporting, Importing, and Countertrade

    Ch17 Global Production and Supply Chain Management

    Ch18 Global Marketing and Business Analytics

    Ch19 Global Human Resource Management

    Ch20 Accounting and Finance in the International Business



    PART VII: INTEGRATIVE CASES
    書
    評

    其 他 著 作
    1. International Business：Competing in the Global Marketplace (ISE)(14版)
    2. Global Business Today(12版)
    3. 策略管理（13版）
    4. Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)
    5. 國際企業（12版）
    6. Global Business Today (11版)
    7. Global Business Today(10版)
    8. 策略管理(12版)
    9. Global Business Today(9版)
    10. Strategic Management: An Integrated Approach, Theory & Cases(Original)
    11. Strategic Management: Theory(Original)
    12. 策略管理(第十版) Hill/ Theory of Strategic Management 10/e
    13. Theory of Strategic Management 10/E
    14. Theory of Strategic Management with Cases /10/E
    15. Strategic Management Essentials(3版)
    16. Global Business Today (Paperback) (5th ed)