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International Business: Competing in the Global Marketplace(2025 Release)(15版)
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沒有庫存
訂購需時10-14天
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9781265069605 | |
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Charles W. L. Hill | |
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華泰文化 | |
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2026年4月01日
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560.00 元
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HK$ 560
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詳
細
資
料
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ISBN：9781265069605規格：平裝 / 708頁 / 27.6 x 21.8 x 3.54 cm / 普通級 / 部份全彩 / 修訂版出版地：台灣
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分
類
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專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學 |
同
類
書
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薦
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內
容
簡
介
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Market-defining since it was introduced, International Business: Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.
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目
錄
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PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization
PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability
PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration
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PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
Ch12 The Global Capital Market
PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch13 The Strategy of International Business
Ch14 The Organization of International Business
Ch15 Entering Developed and Emerging Markets
PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch16 Exporting, Importing, and Countertrade
Ch17 Global Production and Supply Chain Management
Ch18 Global Marketing and Business Analytics
Ch19 Global Human Resource Management
Ch20 Accounting and Finance in International Business
PART VII: INTEGRATIVE CASES
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