Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavio
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1.For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peo
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Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instruc
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It’s not just about the purchase: The Wheel of Consumer Behavior. Consumer Behavior embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves,
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